Google Ads Accounts Managed
Monthly Spend Managed
CPA Cut Through Bid and Structure Work
Advertisers Trained on Tracking
Every search term from the last 90 days classified. Irrelevant, far-location and low-intent clicks priced up and turned into a negative list.
Campaign and ad-group layout, match types, ad strength and whether the structure lets Smart Bidding learn.
Strategy, targets and budget pacing checked against actual results, including whether the target itself is the problem.
What Google Ads is optimising toward, whether it fires once, and whether it is a lead or just a page view.
Ad promise versus page content, speed and form friction for the top spending ad groups.
Auction insights and impression share against the advertisers you actually lose to.
Findings with the pounds attached to each one
Ordered by saving versus effort, ready to hand to whoever runs the account
Live call through the report with your questions answered
Six areas: wasted spend from the last 90 days of search terms, account structure, bidding setup and budget pacing, conversion tracking accuracy, landing-page match for the top spending ad groups, and a competitor benchmark from auction insights. You receive a written report, a prioritised action plan and a 45-minute walkthrough call.
Read-only access to the Google Ads account, granted to our manager account, plus viewer access to GA4 if conversions are imported from there. Nothing is changed in the account during the audit.
The report is delivered within five working days of access being granted. The walkthrough call is booked for the same week.
The £495 fee is credited against the first month if you move to our managed Google Ads service. If you keep the account in-house, the action plan is written so your team can apply it without us.