CRM Integration and Lead-Response Automation

A lead answered in five minutes converts. A lead answered tomorrow has already spoken to a competitor. We wire your forms and ad platforms into the CRM, alert the right person instantly, and send closed deals back to Google Ads.

Minutes to First Response

Attribution Accuracy Gain

More Qualified Leads From Custom Conversions

Attribution Setups Done for Clients

What Gets Built

CRM Setup

Zoho, HubSpot or Salesforce configured with the pipeline stages, fields and owners your sales process actually uses.

Lead Capture Sync

Website forms, Google Ads lead forms and Meta lead ads pushed straight into the CRM with source and campaign attached.

Instant Alerts

Email and SMS notification the moment a lead lands, so the first call happens in minutes, not the next morning.

Routing Rules

Leads assigned by sector, region or value. Round-robin or owner-based, with escalation if nobody picks up.

Dedupe and Validation

Duplicate and junk submissions caught before they reach a salesperson or an invoice.

Offline Conversion Import

Closed deals fed back into Google Ads and GA4, so bidding learns from revenue rather than form fills.

From £495 Setup

A one-off build priced on the number of lead sources and the CRM you use. Optional monthly care if you want routing rules, alerts and the offline-conversion feed maintained as campaigns change.

CRM pipeline and field design
Form and ad-platform lead sync
Email plus SMS alerts via Twilio
Routing and escalation rules
Duplicate and spam filtering
Offline conversion feed to Google Ads
Source and campaign attribution
Team walkthrough and documentation

Platforms: Zoho, HubSpot, Salesforce, Google Ads, Meta Lead Ads, GA4, Google Tag Manager, Twilio.

How It Runs

1

Map

Where leads come from, who should get them, and how fast

2

Build

CRM, integrations, alerts and routing configured

3

Test

Every source fired end to end, timestamps checked

4

Hand Over

Your team trained, the setup documented

5

Close the Loop

Won deals sent back to the ad platforms

Questions People Ask

Which CRMs do you integrate with?

Zoho, HubSpot and Salesforce are the three we have configured most, from free tiers for solo operators to enterprise pipelines. Other CRMs with an API or a native Zapier or Make connector are usually straightforward.

How fast can a lead be answered after setup?

Alerts fire within seconds of the form or lead ad submitting, by email and SMS through Twilio. Clients we set up this way cut first response from hours to under five minutes, because the right person is told immediately rather than checking an inbox.

What does offline conversion import do?

When a lead becomes a sale in the CRM, that outcome is sent back to Google Ads and GA4 against the original click. Bidding then optimises toward leads that close, not just leads that fill in a form. Clients aligning ad data with their CRM this way saw attribution accuracy improve by around 25%.

What does it cost?

Setup starts from £495 for a single lead source into one CRM with alerts and routing. Extra sources, complex routing and offline-conversion feeds are quoted up front. Optional monthly care is available if you want the setup maintained as campaigns change.

How Long Does a Lead Wait Today?

Tell us your CRM and where leads come from. You get a fixed quote and a timeline within one working day.